Stereotypes.

A stereotype is usually a process of categorizing or having a mental picture of specific types of individuals or about common members of a group based on their assumptions and appearances. 

Our society usually makes a stereotype by instantly making a quick judgement just by looking at what they look like. We also like to put things in categories that we see so in our heads it makes sense to us. Stereotypes also have an influence on people because we usually prefer to hang out with people who have the same interests that we have. 

The media is a main source of manipulating everyone minds throughout the world. The media uses stereotyping because it is useful to provide a quick identity for an individual or a group so then they are easy to be recognized by an audience. This then gives the audience an image of this individual or group so they know what their personality and interests would be like. It is also one of the most powerful